HAEUS is a high-impact marketing consultancy that exists to simplify & demystify the growth process — creating repeatable strategies that drive increased awareness, loyalty, and revenue.
Currently leading teams generating $2mm to $400mm+ in annual revenue
Based in Franklin, Tennessee and currently serving clients from LA to NYC
Creating strategies that drive an average of 40% YoY growth
Currently serving marketing teams as small as 2 and as large as 50+
Meet the Team
Stone Crandall, Founder & President
Stone Crandall is a marketing leader and brand builder with a proven track record of scaling growth for some of the most recognized names in lifestyle, design, and retail. As the founder of HAEUS Marketing, Stone crafts data-driven strategies wrapped in compelling stories, helping brands achieve sustainable, scalable success.
Formerly the Chief Marketing Officer for brands like Magnolia, Uncommon James, and Uncommon Beauty, and the head of digital marketing and e-commerce at Sun Bum, Stone blends deep industry expertise with a passion for creative innovation. He specializes in customer acquisition, loyalty, and transformative campaigns that drive results.
Stone’s approach strikes a rare balance—financial impact meets emotional resonance, and strategic planning merges with authentic storytelling. For brands seeking not just growth, but a lasting presence in the hearts and minds of their customers, Stone is the partner who makes it happen.
Stone lives in Franklin, Tennessee with his wife and four kids.
Aidan Stout, Chief Marketing Officer
Aidan Stout is a strategic marketing leader with a proven ability to drive growth and operational excellence across dynamic retail and lifestyle brands. As the Chief Marketing Officer at HAEUS Marketing, Aidan blends data-driven insights with streamlined execution to help brands achieve measurable and lasting success.
Aidan works closely with executives to shape long-term business strategies, led cross-functional teams to align operations with overarching goals, and spearheaded the development of customer-facing digital platforms. His experience optimizing workflows, managing resources, and developing KPIs ensures that marketing strategies are both visionary and practical.
With expertise spanning data analysis, cross-team collaboration, and process optimization, Aidan excels at transforming complex challenges into actionable growth strategies. His commitment to operational clarity and strategic foresight makes him an invaluable partner for brands seeking to scale with purpose and precision.
Aidan lives in Thompson Station, Tennessee, with his wife and two kids.
The HAEUS Marketing vision is known for:
Respectful disruption, creative innovation, and results-driven performance.
Former Roles Include:
Chief Marketing Officer at Magnolia
Lifestyle and media brand founded by Chip and Joanna Gaines
Explore Magnolia
Chief Marketing Officer at Uncommon James
Jewelry, skincare, and lifestyle brand founded by Kristin Cavallari
Explore Uncommon James
Director of Digital Marketing and Social Media at Sun Bum
Lifestyle brand disrupting the suncare marketplace
Explore Sun Bum
Director of Marketing at Bing Surfboards
Heritage surf brand repositioning itself in the e-commerce day-in-age
Explore Bing Surfboards
Join the team
We’re a group of creative thinkers and problem solvers. We see the possibilities and leverage the realities. We see the best in each other and lean on one another to carry a weight we could never hold alone. If that sounds like something you could get into, join us at HAEUS.